Singapore e-payments provider NETS (Network for Electronic Transfers) has appointed Havas Media as its media partner following a closed door pitch.
Also vying for the account was incumbent agency The Media Shop, which was working with NETS since 2011 and OMD.
The company has also added onto the remit of its creative agency M&C Saatchi by handing social media duties for the brand. Previously, NETS worked with social and mobile agency KRDS Singapore as its social media agency for the year following a multi-agency pitch. KRDS Singapore was handling NETS’ Facebook and Instagram accounts.
An official statement from NETS is expected soon.
Last year, NETS officially appointed M&C Saatchi as its agency of record where M&C Saatchi’s remit covered all NETS communications from corporate and product, to promotions, activation and B2B.
Founded in 1985 to help build a debit network and transform the payments industry in Singapore, NETS is the one of the most widely used e-payment options in Singapore with one in three people making use of its products and services daily.
Over the years, NETS has introduced a range of e-payment solutions including NETS Debit, CashCard, eNETS and NETS FlashPay.