APD, a 360-degree digital services firm that is active across Asia Pacific, has appointed two senior executives. Lisa Walton (pictured right) will take on the role of general manager in Singapore and John Matthews (pictured left) will head up the company’s performance marketing offering across Asia.
Walton will work closely with APD Singapore CEO Tobias Wilson (pictured centre) and APD chief operating officer Newton Smith, on the company’s plans for strong growth across the region. Prior to this, Walton worked with Dentsu Mobius where she was group head of planning across their major clients, including Singapore Airlines, Mondelez (Oreo, Cadbury), ANZ Bank, FRHI and ESPN.
APD has named performance marketer Matthews as CEO of its performance marketing division in Asia, to grow the company’s full suite of customer acquisition channels in the region. Matthews moves to Singapore from Sydney, where he ran APD’s performance marketing business in Australia since its inception 12 years ago.