AOTY HK series: Mobile Marketing Agency of the Year 2017

For the entirety of June, Marketing will be putting the spotlight on each of the category winners at the Agency of the Year Awards 2017 Hong Kong. A new category – including an overview of the winning agencies – will be featured every day, going from A-Z.Gold: Accenture Interactive, Greater ChinaOwned by: AccentureHeaded by: Jason Chau, head of Accenture Interactive in Greater ChinaA stellar new business run, a portfolio of standout work and a strong financial performance helped Accenture Interactive to make another clean sweep of the mobile category.The agency, a part of Accenture Digital, which, in turn, a part of Accenture, is a digital agency that envisions to create the next transformative customer experience. Through connected offerings in design, marketing, content and commerce, it has been serving both local and international giants, such as Towngas, adidas, Hong Kong Tourism Board, MTR, P&G and Philips.This year the agency has won several new clients, including Vans, Sony, Dyson, Chanel and Hennessy.The impressive list of blue chip client wins is believed to be rewarded from the agency’s focus on being “digital-first”, with a strong focus on strategic consulting in digital services. In line with this philisophy, Accenture Interactive opened its new digital studio to provide both a place to work, and a place to showcase all the work they have been responsible for.Accenture Interactive also places focus in creating a cohesive culture, while allowing individualities in the company. The agency had 23 promotions in 2016, and hired 26 new employees mainly for the creative, design, social media and developer departments. RISE leadership training was held to equip the newly promoted or hired candidate so they could be well prepared and equipped to lead in the new era.Silver: GoGoChartOwned by: IndependentHeaded by: Daniel Lo, CEOGoGoChart takes silver and the local hero title in the Mobile Marketing Agency of the Year category.GoGoChart is in its third year on the market, and growing faster than ever, with strong year-on-year growth. In the past year alone, the agency managed to sign on quite a few strong local and international brands, including Yamaha, SCMP, BMW, Tango, game giant Clash of Kings and Happn.Other key clients include Apple Daily, 6Waves and UberEats. GoGoChart has consistently managed to boost download rates and ensured No.1 top slots on both iOS and Android for its clients; Tango’s app ranked No.1 and was featured in iOS trending, 6Waves ranked #1 on the Google Play store in Hong Kong and Japan, while BMW was the No.1 in both Hong Kong and Europe, to name a few.Gogochart successfully completed raising USD$1.5M to continue its strong growth in Asia and facilitate its expansion plans in the Middle East and Europe.Bronze: Mirum Hong KongOwned by: WPPHeaded by: Win Mak, CEO2016 marks another outstanding year on the books for Mirum Hong Kong as the WPP-owned agency recorded its 10th consecutive year of double digit growth, which is remarkable work considering the volatility of Hong Kong’s marketing sector.The bronze-winner of the Mobile Marketing Agency of the Year category recorded an 80% net profit change year-on-year, and credited its success to a long term stable of blue-chip clients and an influx of global and local client wins.The firm won 12 clients this year, including Asia Miles, China Mobile, Fendi, Towngas, Prudential, Nikon, MetLife, HKT and Atelier K11. The new clients contributed to 18% of its annual revenue.Some of Mirum’s other key clients include the Hong Kong Jockey Club, Chow Sang Sang, Hong Kong Tourist Board, Hong Kong International airport, HKTDC, Sino Group and Dairy Farm.The agency paid effort in evolving into a dynamic agency that can handle and surpass the demands of the digital era. Among a host of strong work developed by the firm in 2016, Mirum created a brand new responsive oneline and mobile website for Ocean Park, which led to a 304% increase of mobile visits.Key hires for Mirum Hong Kong this year include Michael Li as project director, Tony Cheung as business account director, Justin Foo as strategic business director, and Michael Leung as creative strategic director.Finalist: Mediacom Hong KongOwned by: WPPHeaded by: Alice Chow, managing directorMediacom has made its way into the finalist list in the mobile marketing category this year.To stay ahead of the rapid growth of mobile, the WPP agency implemented strategies to build a better agency around team developments, tools and mobile innovations.The agency invested in regional talent with specialised backgrounds in mobile strategy, cross device data analysis and business performance. Key hires included: Edison Woo as business director, Eric Chew as digital director, and Christina Yu as planning manager.Training and staff initiative programmes were also a focus for Mediacom, as it provided over 50 classroom and online trainings for its employees.The strategy paid off as the Mediacom ended 2016 on a high, with its business profit growth increasing 90% year on year. 61% of the profit is from digital and new sources.Mediacom also won 11 new clients in 2016, including AIA Group, American Airlines, Datetix, Deliveroo, GlaxoSmithKline, Nan Fung Development, Netmarble, Promise Finance, Sands China, SK-II Procter & Gamble and Uber.Finalist: MtelOwned by: IndependentHeaded by: Willy Wong, CEOMtel is a finalist for Mobile Marketing Agency of the Year.Established in 1999, the Hong Kong-based digital solutions provider works closely with more than 60 brands, including Swire Resources, Citibank, Hang Seng Bank, Coach and Manulife, just to name a few.It aims to pursue continuous improvement in products and process, and leverage iBeacon, omni-channel and internet of things to deliver comprehensive products for enterprises.In one of its remarkable work, Mtel launched a new feature, MOP, for Starbucks’ mobile app. App users across Hong Kong, Macau, Malaysia, Taiwan, Thailand and Singapore, can place orders and pay for their drinks and food in advance, and pick up the orders at their chosen store.The new feature allows customers to choose a store from a map view, browse, select and customise beverage and food items, including the option to modify size, number of espresso shots and dairy selections, view the estimated pick up times, and pre-pay for the order – all within the Starbucks mobile app. Every order is prepared and ready for pick-up in the beverage hand-off area. Mtel was rewarded six awards in 2016 for the campaign.