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Anti-gambling campaign for World Cup season launched

The National Council on Problem Gambling (NCPG) in Singapore has launched a campaign to curb gambling habits during the World Cup season.

NCPG decided to launch its problem gambling awareness campaign during this period to highlight the negative effects that problem gambling has not just for the problem gamblers but their loved ones.

The campaign will run for approximately six weeks, from 5 June 2014 to 12 July 2014, on several media platforms. These platforms include cinemas, print, TVC, radio and OOH mediums.

Goodfellas is the creative agency responsible for creating this year’s problem gambling awareness campaign while media agency UM Singapore. Two Oceans Film Company is the production house credited for shooting and producing the TVC.

In an earlier article, it was reported that NCPG in Singapore has seen an increase in the number of calls it gets today when it comes to gambling related inquiries. A spokesperson from NCPG said that this can be attributed to the number of targeted awareness and public education campaigns done by NPCG. One of the key strategies for the organisation is to run campaigns during major festive season.

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