ANON bags the top glory at #AotyHK 2017

ANON might want to consider a name change as the agency has grown to be far from anonymous, despite its best efforts – they don’t even have a website to promote their services.Last year, they took home an impressive 3 gold awards at the Agency of the Year Awards - for Best Newcomer, Independent Agency of the Year and Small Size Agency of the Year - but this year they’ve managed to procure the highly covered Overall Agency of the Year award after winning a whopping 5 gold awards, and two bronzes.This also marks the first time ever for a local boutique agency has taken this coveted title.For the full list of winners, click here.Also see some shots from the night:[gallery link="file" ids="180101,180107,180106,180105,180103,180104,180096,180098,181039,180097,180100,180102,180095,180094,180093,180092,180091,180088,180090,180112,180111,180115,180121,180120,181037"]Founded in 2013 by Ogilvy & Mather alumni Simon Handford and Sandy Chan, the ANON team of ten talents serves an impressive portfolio of clients including Hong Kong Disneyland, Vanguard Investments Hong Kong, Swire Properties and Nike Hong Kong.This relatively small but prolific team doesn’t pull any punches in offerings, including TVCs, OOH, digital, product design, packaging, collateral and brand events. In 2016, the agency scored a number of big wins, including Moet Hennessy, FOX Networks Group Asia and JP Morgan, to name a few.Perhaps the most notable campaign from the ANON team in 2016 - although there were more than a few - was the ‘Star Wars Takeover’ for Hong Kong Disneyland, where they created a range of highly creative collateral. For example, the print ads were accompanied by a small DIY hologram device to recreate characters from the perpetually popular franchise on your phone – an excellent fit for the space opera attraction. Their bus shelters ads used directional speakers to send messages only to people standing directly beneath them to create the illusion of hearing ‘the force’, and their billboards featured villain Kylo Ren seemingly cutting through buildings using 3D perspective in the creative.Additionally, the agency organised the “Where Christmas is Made” campaign at Pacific Place late last year, setting up a beautiful display with pop-up shops, sights, smells, sounds and a professional Santa Clause.