AnalogFolk names Jocelyn Liipfert Lam as strategy director

AnalogFolk Hong Kong has hired Jocelyn Liipfert Lam as its first strategy director and made a number of additional hires to strengthen its team.Liipfert Lam will be responsible for driving the development of the AnalogFolk Hong Kong’s strategic capabilities, leading brand, communications, digital and social strategy development.Having previously held roles at AKQA and TBWA, Liipfert Lam has worked with brands including H&M, Nike, Abercrombie & Fitch, Chanel and Tommy Hilfiger. Her experience also spans numerous markets, having worked in Beijing, Shanghai, Paris and London. Liipfert Lam will continue to run her consultancy LIIPSTIIK alongside her work for AnalogFolk. Additionally, the agency has hired Summer Yang as strategy manager and Charles Tatham as account director.In Hong Kong, agency working with the likes of PernodRicard Asia, Hongkong Land and Swire.