ANA promotes seamless travel

Singapore - All Nippon Airways (ANA), Japan's largest airline group has launched a campaign touting its seamless connections through its Singapore and Tokyo hubs enroute the US.The TV commercial titled "Seamless Connections", is currently running on Channel News Asia's popular Japan Hour programme every weekend and will run for the rest of the year.The TVC focuses on the ease of the connectivity and showcases a montage of the iconic landmarks of the major cities in Asia and the USA that ANA flies to. These landmarks merge in the background as the protagonist moves from city to city depicting the ANA traveller experience.Hiromi Mishina, managing director Hakuhodo Singapore said: "This commercial is a landmark step in communicating ANA's leadership position in Asian air travel connectivity to the US."Earlier in the year, ANA appointed Dentsu to handle duties pertaining to a regional market following a pitch. However, for the local market, it is understood to have been working with Hakuhodo for several years.ANA also recently launched a global Manga based campaign targeting tourists from the States. This was the brands first push into promoting tourism to Japan.Currently, ANA flies from 18 cities across Asia to six cities in the US via Tokyo.