Amorepacific hands digital account to The Bread Digital

The Bread Digital has been handed the digital business for Korean cosmetic brand Amorepacific, taking over duties from UM.The Bread Digital has been providing digital strategy consultation for Amorepacific since late 2012, but a new deal sees the brand extend the agency digital services, with no length of time provided.Under the contract, The Bread Digital will consult Amorepacific's digital communications, search marketing and media buying service for two of its brands - Laneige and Sulwhasoo. It will also offer creative development on the digital space for the client.Amorepacific's digital account was handled by UM for around two years. The digital account handover will not affect UM's traditional media buying services for the brand.