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American Eagle Outfitters taps Digital Arts Network for social duties

American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network Hong Kong to lead and expand its social media presence in Hong Kong.

Joanne Lao, managing director TBWAHong Kong, described the brand as young and fun, with a great adventurous spirit.

“We are thrilled to partner with them to help expand their social presence and guide them to optimal engagement with their target consumers,” she said in a statement.

Linda Tam, vice president of brand and consumer experience at American Eagle Outfitters, added the company was “impressed with the experience and passion of the DAN Hong Kong team, and their strategic understanding for both digital and our brand.”

Source: press release

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