Dear A+M readers and clients,
January has been relatively short and fast-paced for us. It seems like we’ve just returned from the Christmas/New Year break, rested and ready to go, to be met by two public holidays and now, a long weekend in celebration of Chinese New Year. We’re not complaining!
Perhaps it’s the short time frame in between the holidays that made ad land so quiet this festive season, but whatever the case, we still managed to dig up some CNY cheers throughout the weeks.
We’ve also managed to check in with a few agency folks to see how they feel about the horse year, to which a lot shared that while they love the long breaks, they can’t wait to tackle the year when it actually picks up pace.
With advertisers and marketers sharing the same sentiment, we’re pumped up to see all the action this year, albeit after the holiday.
We’ll keep this short.
Happy Chinese New Year. Drive safely and eat aplenty. Huat! Ong! Gong xi, gong xi…