Allianz has ‘Big Dreams’ for children

Allianz Life Insurance Malaysia has launched a Facebook contest called ‘Big Dreams' in conjunction with its new education savings plan, Allianz EduPlus.Launched today, the contest runs till September and allows users to upload a picture of themselves or their children, select a background and design elements that reflect their children's dream job and create a slogan to get as many votes as possible.The contest reflects on the objective of the savings plan, also launched today, which offers parents a range of benefits to help them plan their children's future by financing their education.Winners will be shortlisted based on popularity (number of likes) and a slogan contest.The plan is structured in a way to allow financial payout from the savings when a child turns 17 and starts their higher education.Allianz is targeting new and its current 500,000 customers as it is also running print ads and TVCs to promote the savings plan."What we are trying to do within the Allianz Facebook society is to attract more youngsters and to know what their dreams are," said Jens Reisch, CEO of Allianz Life Insurance Malaysia.Allianz has also tied up with Mix FM in October, which will see the radio station inviting parents to nominate their children and share what their children's ambitions are.