To expand its presence in the global market, Alipay has picked Russia as its first destination by launching a series of TVC in the country.
The three-chapter TVC took place in three different scenarios â€“ the elevator, the office and the cafĂ©, delivering the message that Alipay is a safer and faster way of online payment.
The TVCs come after the strategic partnership signed between Russiaâ€™s one of the leading universal banks VTB Bank and Alibaba Group and its affiliate Ant Financial Services Group earlier this year.
Under the agreement, the online and mobile payment business unit of Ant Financial Alipay will act as a single payment gateway for all local payment options which are available on Aliexpress.com, the most popular e-commerce website in Russia.
VTB Bank will also help to develop, expand business and increase e-commerce operation efficiency of Alipay and Alibaba Group in Russia.