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AkzoNobel appoints Dentsu Singapore for Dulux Ambiance roll out

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AkzoNobel, global paints and coatings company, selected Dentsu Singapore as its creative partner for the recently launched Dulux Ambiance range of colours.Dentsu will help to introduce Dulux Ambiance - a range of premium interior and special effects paints for customers’ personalisation - for the Southeast and South Asia markets  including Singapore and Malaysia.Dentsu’s scope of work includes launching the Dulux Ambiance brand through a holistic campaign, across TV and print. The campaign also stars former MTV VJ Nadya Hutagalung.https://youtu.be/WX27DR0tokE“Despite putting through a very challenging brief for the creative pitch, I am really happy with the outcome of the work that Dentsu Singapore produced in partnership with director Arghaël Chatoux for the TVC. We strongly believe that this campaign will help take our brand to greater heights”, Berry Oonk, head of premium interiors, Southeast and South Asia, Middle East, AkzoNobel Paints APAC, said.“We’re really delighted to work with AkzoNobel on their premium Dulux brand,” said Rosalynn Tay, chief executive officer of Dentsu Aegis Network Singapore and Dentsu Singapore. "We assembled a strong cross-functional team and have produced a campaign which will launch across the region."“Being entrusted by AkzoNobel, a global leader in its category, signifies the progress we’ve made in unlocking Dentsu’s capabilities in Asia to a wider clientele. We are honoured and privileged to be handed this partnership,” said Dick van Motman, chairman & CEO, Dentsu Aegis Network for Southeast Asia, of which Dentsu Singapore is a subsidiary.

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