Airbnb is reportedly calling for a fresh review on its global creative agency. The incumbent TBWA\Chiat\Day confirmed to Marketing it will not be taking part in the pitch. TBWA has held the account since 2014.
In a statement to Marketing Magazine, TBWA APAC spokesperson said its “partnership with Airbnb has been transformative”.
“We’re proud of the body of work we’ve created over the past three years, especially the ‘Live There’ global campaign, adding another iconic brand platform to an illustrious list that includes Apple’s ‘Think Different,’ Gatorade’s ‘Win from Within,’ and adidas’ ‘Impossible is Nothing.’ We’re also proud to have helped drive Airbnb’s evolution from a remarkable challenger business to a leading global brand during our partnership. We wish them continued success,” said the agency spokesperson.
Airbnb’s CMO Jonathan Mildenhall, told global news outlets that it is “engaged in a global pitch, inviting the participation of a handful of diverse agencies to identify this new partner that will help us achieve our next phase of phenomenal growth.”
Marketing has reached out to Airbnb for an official statement.