Community-driven hospitality company Airbnb has launched its own magazine called Pineapple.
In a press statement the company said that the magazine takes the Airbnb brand into the homes of hosts and guests around the world and marks a major step for Airbnb to become “not just a platform where stories are created, but where stories are told.”
“Pineapple will reflect the unique perspective of Airbnb’s global community, with deeply local and personal content that we hope will inspire travelers everywhere,” said the company.
Airbnb plans to publish content quarterly, with opportunities for both online and printed editions. The company will distribute 18,000 copies of Pineapple for free to its hosts globally, and a limited number of copies will be for sale in specialty bookstores, newsstands and boutiques across North America and Europe. Initial copies will be distributed this weekend.
“Travel on Airbnb is about more than sightseeing and consuming, it’s about connections and community,” said CMO Jonathan Mildenhall.
Pineapple will offer views that go beyond today’s traditional travel magazines and will cover a wide variety of topics – such as culture, art, food, and style – from a local’s perspective with neighborhood guides, insider tips, and unique, personal stories. Each issue will showcase three different cities through the lens of local community members and global travelers. The featured cities in the first issue will be London, Seoul, and San Francisco.
Following the launch of this issue, Airbnb wants members of its community around the world to submit stories of their own.