AirAsia launched it 2017 sports initiative called #Daretodream with the Malaysian track cyclist Azizulhasni Awang.
With this initiative, AirAsia plans to grow the local sports scene while supporting Malaysian athletes from all levels with a single goal in mind – to put the nation on the world map. Other than Awang, AirAsia athletes will also take part in the the initiative including track cyclist Fatehah Mustapa and diver Leong Mun Yee.
Under the #Daretodream campaign this year, the airline has since ventured into forays such as the annual talent pool coaching clinics with British Olympic swimmer Ben Proud, working with bodybuilder athlete Faiz Ariffin and go-kart driver Muizzuddin Musyaffa, sponsorships of the AirAsia Malaysia Rugby League for rugby and AirAsia KL Junior League for youth football, with more plans in the pipeline.
“This year is the year of sports for us with a deeper engagement with the sports community. We are pleased to work with a number of renowned athletes in our initiative, where our efforts will not only focus on the young, aspiring local talents but we also want to expand it to the Asean level as the region is indeed home to an abundance of talents,” Aireen Omar, CEO of AirAsia, said.
“This initiative by AirAsia in supporting the sports industry is a boost to athletes like me who have dedicated our lives to sports. Apart from that, it is also a good platform to help young talents to explore opportunities so they can excel and achieve their goals in sports. I am honoured to be a part of the #Daretodream campaign and I can’t wait to fly high with AirAsia,” said Awang.
Recently, AirAsia announced its participation for the 29th SEA Games and 9th Asean Para Games as the Official Airline Partner and Gold Sponsor