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AirAsia BIG Loyalty and Fave combine forces to create ‘big deals’

AirAsia BIG Loyalty has teamed up exclusively with mobile loyalty app developers Fave to unveil a new feature on its BIG Loyalty app known as BIG Deals by Fave. This is part of AirAsia’s commitment to giving members more freedom to enjoy “bigger experiences” at a better value.

Under this partnership, over 3.6 million BIG members in Malaysia can now earn BIG Points, while enjoying savings of up to 95% off on travel and lifestyle deals by Fave. BIG Deals by Fave also allows members to utilise their BIG Points to redeem BIG Deals vouchers for brands such as A&W, Forever 21, Le Meridien Kuala Lumpur and Kenny Rogers Roasters.

Additionally, more than three million Fave Malaysia users will also enjoy BIG Member privileges by signing up for a BIG Member account and linking it to their existing Fave account before shopping. Those who do so can earn 1 BIG Point for every RM1 spent on Fave, which can be used to redeem AirAsia flights.

A+M has reached out to AirAsia for additional information.

AirAsia Group CEO Tony Fernandes described the partnership as an “important milestone” for AirAsia BIG Loyalty. “As we move towards making BIG Points a standalone digital currency, we want to go beyond travel into other segments as well. This deal allows us to do just that while offering incredible value to our members, starting with Malaysia and eventually across the rest of ASEAN,” he said.

Fave founder Joel Neoh added that the partnership with AirAsia BIG Loyalty will allow it to further enhance its mission of delivering everyday happiness and rewards to both BIG and Fave users.

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