AirAsia Big Duty Free and Simplysiti collaboration takes flight

Airasia Big Duty Free, Airasia’s travel retail portal, is collaborating with Simplysiti, a beauty brand in Malaysia, to offer the airline’s guests with two exclusive Airasia-Simplysiti co-branded products.The special edition products, which are the "Simply Elegant 2 Way Cake - AirAsia Edition" and the "Simply Elegant Lip Gloss Duo - AirAsia Edition" will be available on board all AirAsia and AirAsia X flights this month.  Both these products will also be available for purchase through the website at bigdutyfree.com.“The two exclusive items will be available on board our flights which span across over 120 destinations worldwide,”  Datuk Kamarudin Meranun, executive chairman of AirAsia Berhad and group CEO of AirAsia X, said.“This partnership will help facilitate cross-border retail of SimplySiti products across International market,”said Dato’ Siti Nurhaliza, president of SimplySiti.The special AirAsia-SimplySiti items were officially launched by Datuk Kamarudin Meranun, executive chairman of AirAsia Berhad and group ceo of AirAsia X, along with Dato’ Sri Khalid Mohamad Jiwa, executive chairman of SimplySiti Sdn Bhd; Dato’ Siti Nurhaliza, president of SimplySiti Sdn Bhd and Peter Sellick Davies, group CEO of SimplySiti Sdn Bhd. Also in attendance were Benyamin Ismail, ceo of AirAsia X Berhad and Nik Harris Nik Kamaruddin, ceo, SimplySiti Sdn Bhd.