Marketing and sponsorship consultancy PHAR has revealed the first cobranded commercial plane in the Philippines featuring AirAsia Philippines carrying livery designs from Solaire Resort & Casino.
Called Sky Solaire, the special plane was unveiled on 25 June aimed to promote one-year old Solaire and AirAsia Philippinesâ€™ domestic and international flights. In 2013, AirAsia signed a strategic alliance with local airline Zest Air to create AirAsia Zest, now rebranded to AirAsia Philippines.
â€śThis new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism, said AirAsia Philippines CEO Maan Hontiveros.
Jasper Evangelista, VP for brand & marketing at Solaire, sees the project as an â€śinnovative marketing tool that literally allows us to take our brand to greater heights.â€ť
â€śWe have created amazing moments for our customers since the launch of Solaire last year, and now weâ€™re aiming to further connect with our local and foreign guests and travellers by strengthening our presence in the countryâ€™s international and domestic airports. Sky Solaire will enable us to get immediate traction on this campaign and take it to a higher level,â€ť he adds.
PHAR managing director Nick Lockwood explains that customers greatly respond to brands they experience while they are on the move.
â€śWith our expertise we help match brands that have aligned business goals to deliver innovative and mutually beneficial partnerships. We look forward to supporting AirAsia Philippines and Solaire Resort & Casino in this exciting long term initiative which will see exciting thrills offered by both AirAsia and Solaire,â€ť concluded Lockwood.
Launched in 2011, PHAR is chaired by Tony Fernandes, chief executive of Air Asia, and employs 60 people in UK, Singapore, Malaysia, Thailand, Indonesia, Philippines, India and the Middle East. Its growing list of clients include Apprentice Asia, Samsung, Chevrolet, RICOH and Jaguar.