SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Japan

Agency to help Japanese into China

WPP company Always Marketing Services linked arms with Japanese-based advertising agency Asatsu-DK to form A2, which aims to serve Japanese businesses looking to enter China.

Always Marketing Services will hold the majority stake.

The Chinese agency currently offers services in merchandiser management and retail audit; retail marketing including promoter management and in-store activation; as well as shopper marketing. It operates across five major cities and boasts clients such as Unilever, Nokia, Johnson&Johnson and Microsoft.

Read More News

in Hong Kong by

Multi-channel is NOT omni-channel

When brands shift their marketing operations to encompass an omni-channel model, a few fundamental changes need to be thoroughly e..

in Singapore by

Renton leaves Vserv.mobi

Elliot Renton, former mobile ad network Vserv.mobi GM of Publisher Alliances, has left the company to take up the role of commerci..

Trending

Leave a Reply

You must be logged in to post a comment.