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Agency to help Japanese into China

WPP company Always Marketing Services linked arms with Japanese-based advertising agency Asatsu-DK to form A2, which aims to serve Japanese businesses looking to enter China.

Always Marketing Services will hold the majority stake.

The Chinese agency currently offers services in merchandiser management and retail audit; retail marketing including promoter management and in-store activation; as well as shopper marketing. It operates across five major cities and boasts clients such as Unilever, Nokia, Johnson&Johnson and Microsoft.

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