Advocacy Malaysia has announced four senior level appointments in line with its plans to expand in Asia.
Nadia Alhabshi, as activation director, will spearhead the offline advocacy vertical. Alhabshi has been tied to agencies for over a decade, such as OgilvyAction and Leo Burnett/Arc.
Fang Lim has been appointed senior account director and has a rich experience in traditional ATL, CRM, digital and trade marketing across clients like MAS, Castrol, Tiger, BMW and HSBC. Lim has worked with agencies as well at JWT, Rapp and OgilvyAction.
Melanie Hwa, who started her career in the digital age with Advertlets, will take on the role of senior community manager. She has also served at Living Social Malaysia, Social@Ogilvy and will continue to champion authentic social marketing at Advocacy.
Amanda Ang, newly appointed account manager, is a CRM & loyalty program expert who has worked at Rapp & Arachnid Malaysia, helping clients achieve targeted and measurable conversion and loyalty results.
“The combined experience of the quartet in CRM, digital, social media, community management, activation, shopper marketing and advertising makes it a SWAT team of sorts. And when we all sit down on a brief – we are able to funnel our collective experience and specialisation to help clients ‘flip the funnel’ – using existing consumers to drive advocacy and trial amongst new users,” says Mahesh Neelakatan, chief operating officer of Advocacy Malaysia.
In Malaysia, they count Procter & Gamble, Castrol, Fonterra and Mundi Pharma as its core clients.
Advocacy started off in China in 2011.