Adventasia, a new boutique agency specialising in experiential marketing and consumer engagement activation has officially made its debut in Malaysia. Its experiential director, Lucinda Hoon will steer the vision, direction and business development of Adventasia.
Hoon brings with in-house experience at Guinness Anchor Berhad managing brands like Heineken, Strongbow, Tiger and ABSOLUT at Pernod Ricard. She also worked at G2, which is now known as Geometry Global.
Speaking about her new agency, Hoon said, “As competition heats up, brands are looking for unique ways to connect and engage with consumers and only with experiential marketing, consumers will able to experience the brand on a deeper level that will eventually affect their purchase decision.”
“Adventasia’s role is to merge these elements together while bringing brands to life to create lasting impressions with the consumers,” she added.
Adventasia has recently partnered with Barbeque Garden for Nuffnang’s 7th Anniversary.