Adrian Brant joins Imagine Group Entertainment as director of development

TV production company Imagine Group Entertainment has appointed Australian TV veteran, Adrian Brant as its new director of development.He brings extensive format experience to Imagine Group Entertainment. Prior to joining Imagine Group Entertainment, Brant worked on several TV show formats including executive producing and directing the original Popstars format and the inspiration for Simon Fuller’s Idols franchise.Brant also created through his own company, Mason Brant, the adventure game show Who Dares Wins, which sold in over 50 territories and is considered by many to be the pre cursor to Fear Factor.Riaz Mehta, president and founder of Imagine Group Entertainment said: "Adrian combines a wealth of experience and an impressive mix of creativity not only as a creator of formats but also as executive producer and director.”Brant comes to Imagine Group most recently from FremantleMedia, where he served as the development director overseeing Australia and Asia.On his move he said: “I want to continue and expand the original formats and quality productions that Imagine Group Entertainment has been producing over the years.""With over 30 years of broadcasting and channel experience, from factual to general entertainment, I believe Imagine Group Entertainment can bring a new insight into what networks and audiences want. I am thrilled to be a part of the growing company and look forward to joining the team.”