AdParlor appoints Hong Kong lead

Social and video advertising platform AdParlor by Adknowledge Asia has announced three top level hires across the APAC region.The new senior appointments will see Sally Ng lead as country director for both Hong Kong and Taiwan with Yui Duangporn Pronon as country director for Thailand while Reuben Vijay has joined as country director for Malaysia.The three directors will be responsible for growing business in their respective regions, promoting AdParlor products and services and ensuring clients are enhancing their social media and digital video campaign performances.Sally Ng has over 15 years of experience in marketing, advertising media and sales, spanning from digital media technology to marketing analytics and insights. Prior to the role, she was the country manager for Sizmek in Hong Kong and Taiwan.“Marketers now more than ever demand greater returns for their advertising spend,” said Ng.“I’m a strong advocate of data and advertising technology and I’m looking forward to the challenge of using data and an intimate knowledge of digital advertising to execute high performance cross-platform campaigns.”“By hiring talent with extensive experience and knowledge of the digital advertising market in their respective regions, we position ourselves to continue the momentum and deliver unparalleled ROI for our client’s campaigns.” said Ben Legg, CEO of Adknowledge.