AdNear drops ad from its name

Location intelligence platform, AdNear is rebranding to ‘Near’.According to the firm, dropping the word ‘Ad‘ emphasises the platform’s increased focus on using location data for much beyond targeted mobile advertising.With the new name in place, Near aims to focus on helping marketers across industries take sharp decisions and provide them with innovative data solutions. The company also recently launched in Europe with their UK office and announced leadership hires across geographies.Launched just over two years ago, the company initially started out offering brands the ability to tap into intelligent mobile advertising.“We are no longer a company just focusing on using location data for mobile advertising. Since launching in 2012, we been doing a lot more with our data” said Anil Mathews, founder & CEO, Near.“This is a big step for us, but it is also a natural progression as things have changed tremendously over time. Location data has always been at the core of everything we do, our products and our brand identity. And now, our new name truly reflects that," Matthews added.