Adknowledge Asia has appointed Neeraj Bansal (pictured) as country head for India.
Bansal joins Adknowledge Asia with over 20 years of experience in building and scaling businesses and brands, defining strategy, and running operations for companies such as Adknowledge, Reliance Jio, Google and Sony Ericsson. Bansal first joined Google in 2009 to work with digital advertising in its early stages. At Google, he played an integral role in the creation and scaling of SMB business and building of a global expansion team to help advertisers drive export revenue and its expansion into international markets. He also worked on building and scaling Google business in emerging markets in EMEA.
“Companies in India are looking at new ways to get more value from their ad spend, and programmatic buying is on top of mind when it comes to digital strategy,” said Bansal.“Adknowledge Asia has the platform, the expertise and the partnerships to deliver transparent, measurable results, and I look forward to unlocking India’s digital potential with them.”
“Adknowledge Asia is riding on the back of incredible growth in the region. India has already overtaken the US in number of smartphone users, and there is still plenty of room to rise further,”says Matt Sutton, CEO Adknowledge Asia. “Today in Asia, there are more people on Facebook than there are watching television. This represents a huge opportunity for companies to engage their customers in a more personal, targeted way and get more meaningful engagements and ultimately, maximize ROI.”
The new country head will be responsible for expanding Adknowledge Asia’s presence in India. Bansal will take the lead in leading and growing the sales and operations teams to hit Adknowledge’s goal of reaching 10% of Facebook and YouTube ad sales in Asia. He will report to Damien Lavin, chief revenue officer for Adknowledge Asia, based in Singapore.