Adidas Bodycare has launched its newest Climacool Anti-Perspirant on Clear Channelâ€™s OOH medium and mobile platform, Connect.
Through Clear Channelâ€™s Fit Buff network, Adidas Bodycare hopes to reach out to its target audience of sports enthusiasts. It is also targeting the â€śurban, affluent and influential audienceâ€ť by offering them an â€śinteractive and immersive brand experience”. The brand added that through the campaign it hopes to build brand awareness and promote trials.
An NFC chip and QR code on these 100 six-sheet advertising panels have been activated for the campaign. Upon tapping or scanning with a smartphone, users will be directed to a custom mobile page that allows them to redeem a complimentary sample of the product. A call-to-action aspect is incorporated into its creative execution to encourage interactions.
The mobile-enabled campaign is further supported by 50 Info Sheet posters on Clear Channelâ€™s nationwide network over a three-week period. It will run from 28 May to 24 June 2015. A lucky draw will be held at the end of the campaign period where a winner will receive a Adidas Bodycare hamper worth SG$150.