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Ad growth for China's online networks slows

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Online social networks in China claim the Chinese online ad market is weak despite a rapid growth in interactive communities in the third quarter of 2008.Number one social networking portal, Xiaonei.com, a Chinese version of Facebook owned by Oak Pacific Interactive, recorded 42% viewership in the latest survey done by Research company iRearch Consulting Group China.The second place was taken by 51.com, which accounted for 32% followed by Kaixin001.com.MySpace China slipped one place to the fourth this quarter, claiming 13.5% share.As online advertising is feeling effects of global slowdown, US social networks like Facebook, number one online social portal in the US, has announced a new application to allow its users to sign in third party sites, known as the network's partners, via its site, instead of the normal approach.According to Facebook, its motivation to move ahead alone with this new application is to connect users with its online partners to increase ad revenue.However, this kind of online advertising model does not sound promising to most online social networks in China.Tencent's Q-Zone said unlike Facebook, it does not offer advertising space in user profiles or plan to add new advertising platforms to the networking site because China's online development is not as mature as the US.MySpace China, which recorded 10 million visitors in May, said 90% of its revenue comes from advertising, and its top priority is to increase network users and not targeting marketers.

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