ACUVUE and MTV dare youths to pursue their passions

Contact lenses brand ACUVUE is challenging youths in Asia to pursue their passions with its “Dare to Be” campaign. Its latest campaign unveils a series of ‘dares’ on its microsite for contenders to take on and push today’s youths out of their comfort zones. The biggest dare for the campaign asks youths to “Dare to become an MTV VJ.”The contest is open to participants in Malaysia, Singapore, Indonesia and Thailand. One winner from each country will compete to take on the final challenge to be a presenter at the MTV World Stage Malaysia on 16 August. The winner with the most grit will share the stage with VJ Alan & Hanli in front of a live audience and the show will be broadcasted to over 550 million households globally.In preparation for the contest, ACUVUE will provide an intensive empowerment workshop for the winners to discover their full potential and unleash their talents.“We will accompany these youths through their journey, starting with ensuring good eye health with their first pair of contact lenses as they set their sights high to take on new challenges and unleash their potential,” Esther Seah, marketing manager, ASEAN said.The four fresh-faced VJs will be shortlisted through public voting on the MTV World Stage microsite and by a panel of judges from MTV Asia and ACUVUE.“MTV continues to reflect millennial’s hopes, dreams, talent and ambition. This collaboration with ACUVUE’s Dare to be an MTV VJ for a night at MTV World Stage Malaysia 2014 is a perfect example of how we can offer millennials a platform to discover themselves,” Paras Sharma, vice president, MTV and Comedy Central Brands and Digital Media, Asia, Viacom International Media Networks said.