Accor has launched a â€śSavour, Snap, Shareâ€ť social media campaign across Asia, aimed at bringing together social media, food and selfies.
Hotel guests and visitors are encouraged to shareÂ selfies with food or â€śfood-fiesâ€ť of themselves enjoying culinary treatsÂ at any Accor property around the world,Â with the hashtag ‘#SavourSnapShare’.
This was inspired after a 2014 survey by Accor Hotels Asia Pacific social media monitor (table below) found social media usage to be prevalent among Asia Pacific travellers.
Emilie Couton, vice president of guest experience at Accor Asia Pacific, said: â€śWhether it is buying a postcard or a T-shirt, travellers have always been looking for ways to keep a record of their trips. What is interesting though is how food has now become the focus of holiday photos even more than the destination or landmarks.”
The contest will run from 10 February 2015 to 9 March 2015 and is open to those above 21 years of age and legal residents in Singapore, China, India, Indonesia, Korea, Thailand and Vietnam.
Spanning various social media platforms, namely, Facebook, Instagram and Weibo, participants stand the chance to win weekly prizes including dining vouchers and Accor Advantage Plus memberships, as well as the grand prize of a two-night stay at a participating Accor hotel of their choice.