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ABC elects new chairman and board

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The Audit Bureau of Circulation (ABC) Malaysia has elected a new chairman, vice-chairman and board of directors at its 37th Annual General Meeting of ABC Malaysia.Karthi Palanisamy (pictured), managing director of Crush Communications representing Association of Accredited Advertising Agents of Malaysia (4As), was elected for the first time as the chairman of the ABC board of directors for the term 2013/14.The chairmanship and vice chairmanship of ABC Malaysia Board is traditionally rotated amongst nominated individual from the three constituent associations of ABC Malaysia, which are Malaysian Advertisers Association (MAA), Malaysian Media Specialists Association (MSA) and 4As Malaysia.Palanisamy will be assisted by Margaret Au-Yong, who represents Malaysian Advertisers Association (MAA) as vice chairman of the board.Au-Yong is considered a "veteran", having spent over 30 years of her career in the media and communications industry. She is now head of marketing and facilities for the Tune Group.Palanisamy has been instrumental for the implementation of 4As Boomerang Membership Accreditation Programme (BMAP) which he is the convenor. The programme is designed to encourage media agencies to maintain high standards of professional competence and continued development of their staff.Palanisamy said, "It is a very challenging role, with the support of Margaret and the rest of the Board members, we will continue to strive and strengthen our position as the pre-eminent provider for media verification."Au-Yong added that they intend to provide industry education and training for the members comprising the media companies, media and ad agencies and advertisers to enable them thrive in an ever-changing media environment.

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