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Abbott Medical Optics launches OOH campaign

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Abbott Medical Optics has appointed media agency Maxus Singapore as its media buying partner.  The appointment comes following a closed door pitch.Abbott Medical Optics spokesperson confirmed the account win to Marketing. He added that while the partnership is on a project basis, the company will be keeping Maxus as an agency on its roster for future services.Maxus will be handling traditional media buying duties on OOH mediums. The ads will be running from 1 May onwards for 13 weeks and are aimed at creating awareness for the company’s “ Blink” range of products. This includes the “Blink intensive tears” offering which targets consumers facing dry eyes issues.Previous creative work and media buys on the account was handled by Paprika.

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