A red card for TV advertising?
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No, it's too early to show a red card for TV but it's definitely time for a yellow card, said Maarten L. Albarda, vice president of global connections at Anheuser-Busch InBev on day two of the Festival of Media Asia.Albarda was talking at the morning session of the Festival themed 'A red card for TV advertising?' and said TV will remain an important medium but "not always, not at any cost and not for all targets and campaigns.""You can't continue to ask more, deliver less in a less relevant way and get away with it," he said.Click here to see Albarda's view on future of TV.
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