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67 agencies compete to get on whole of government creative services roster

Ministry of Communications and Information (MCI)’s whole of government (WOG) tender has seen 67 agencies competing to be part of the panel. This is part of a framework agreement for communications campaigns and creative services.

Some well known agencies involved in the process include Addiction Advertising, BBDO, Dentsu, Y&R, Formul8, Hakuhodo, Hogarth, JWT, Leo Burnett, McCann Worldgroup, Mullen Lowe, Tribal Worldwide, Publicis, Saatchi & Saatchi, Wild Advertising, TSLA, SPH, Mediacorp, The Smart Local and many others.

The aim of the tender is for the government to have a list of contractors and contracted prices for communication campaign services for a period of 12 months, with an option for renewal for another 24 months, read tender documents seen by Marketing.

The appointed agencies will also assist MCI in the execution of various integrated communications campaigns. This includes DSG-wide events such as the promotion of Singapore as a UNESCO Creative City of Design, Singapore Design Week and President’s Design Awards. The agencies will also assist in media management and events management for media-industry networking sessions, the documents added.

In a statement to Marketing, an MCI spokesperson said the appointments will take effect on 1st October 2018 and tenderers will be evaluated based on a framework that is outlined in the tender documents. Meanwhile, intellectual property rights for the ideas submitted in the tender will vest with the tenderers.

“There will be no pitching fees issued to tenderers for the ideas submitted in the tender, and there is no quota on the number of agencies appointed,” the spokesperson added.

Most recently, MCI also launched a WOG media agency tender. This will result in the appointment of a master media agency as well as a panel of agencies, which will cover collective media buying services to support all government communications efforts.

As seen in a tender document obtained by Marketing, the appointment will cover all government ministries, statutory boards, departments, organs of state. It will also include the National University of Singapore and the Nanyang Technological University of Singapore.

The master media agency appointed will manage the overall planning, coordination, execution and evaluation of media buys across digital and non-digital media platforms across the WOG and manage the individual planning, execution and evaluation of media buys for each government entity.

In 2016, MCI appointed 30 agencies, content creators and media owners to be added to its agency roster. A total of 33 organisations pitched for the tender. This saw those contracted being responsible for creative conceptualisation, planning, execution and media buying services for WOG communication campaigns for the whole year, with an option to extend for two more years

 

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