5 top tearjerker ads of 2013

Getting an ad campaign to really move consumers is never an easy feat, but these brands somehow managed to get their messages across amidst these tear-jerking ads.Get ready with your tissues, here are some of the most heart warming campaigns created by brands this year:(Read also: 5 controversial ads of 2013)1. Google IndiaGoogle India, with the help of Ogilvy India, released a new commercial on YouTube just last month highlighting its ability to bring people closer. The ad depicts an elderly gentleman reminiscing about his childhood friend Yusuf before the India-Pakistan partition in 1947. His grand daughter then, using the tools provided by Google, embarks on a mission to reunite him with his long lost friend.Here’s what happens:http://youtu.be/gHGDN9-oFJE2 . TanishqThis year also saw Indian jeweler maker Tanishq challenge several cultural norms with its bold, yet touching ad. What is special about the ad is that a viewer can instantly tell the marriage is the second one for the bride. Traditionally, divorced or widowed women are often looked down upon in the Indian culture. Unlike most other Indian ads, the bride is also of relatively dark complexion, challenging the notion that fair brides are preferred.Tired of the tears yet? We're just getting started:http://youtu.be/adDkbucQUfg3. TrueMove HIn September, this three-minute video, produced by Thai telecommunications company TrueMove H, became an instant hit when it told the story of pure kindness. The inspiring ad told the story of how a soup seller is rewarded later in his life for being a good Samaritan. When a boy was caught shoplifting medicine for his sick mother, not only did the soup seller pay for the medicine, he also packed some soup for the boy's mother.More here:http://youtu.be/7s22HX18wDY4. Extra GumGum is arguably not the product you would associate with heart-wrenching emotion, however,  this ad by Extra Gum managed to do just that, going viral. The video currently has over 1.5 million hits. The ad depicts the bond between a father and daughter which has survived over the years and through the most unlikely of products – a gum wrapper.Watch on here:http://youtu.be/dxZu-6jewL45. Dove Real BeautyAnd who could forget this ad which touched ladies everywhere. The Dove Real Beauty Sketches ad needs no introduction. This ad has been shared around the world a million times over depicting how most women don’t realise how beautiful they really are. While it did cop flak from netizens, overall, the campaign got tremendous amount of hits and definitely hit a sentimental nerve.Check it out:http://youtu.be/XpaOjMXyJGkThese ads sure got me bawling. Great marketing really is about telling a great story and these brands have nailed it.