3M Malaysia picks LEWIS for PR duties

3M Malaysia has appointed LEWIS to manage PR duties locally for a year, with the agency responsible for leading local marketing communications efforts.LEWIS is tasked to deliver integrated communications programmes comprising content generation, media relations and events to generate awareness for 3M Malaysia’s product offerings and continue to build the brand’s presence in the market.According to Michelle Ng, head of corporate strategy, marketing and communications, 3M Malaysia, the company sees this as a great year as it has a "strong line-up" of new, innovative products and solutions to help improve the lives of local consumers, as well as advance companies in Malaysia. She added that 3M Malaysia sees LEWIS playing an integral role in supporting its goal.“We are thrilled to be working with 3M Malaysia to strengthen its consumer and media engagement in the country. At LEWIS, storytelling is at the core of everything we do, and we look forward to collaborating together to drive further brand awareness through impactful and creative communication campaigns,” Ann Chong, GM of LEWIS Malaysia, said.