2XU launches online store in Hong Kong

Sports performance sports brand 2XU has marked the launch of its online store with a partnership with Hong Kong fitness community Bikini Fit.[gallery link="file" ids="80279,80280,80281,80282,80283,80284"]Earlier this week, the Australian sports brand invited media to Sun Yat Sen Memorial Park to view a dynamic workout hosted by 2XU and Bikini Fit’s Alexander di Fina, with an introduction to Bikini Fit’s fitness philosophy, followed by lunch. 2XU compression tights provided for each media attendee.The e-commerce site will provide the city’s savvy sportspeople with exclusive new 2XU styles to kick-off 2015.The launch event and public relations was managed by 2XU's PR partner Plug Public Relations.During the launch phase launch, 2XU is offering loyal fans a limited-time offer of 10% discount on all online purchases of regular- priced items through the end of February.