11streetÂ launched its international online shopping event campaign, “Shop the world”, to bring to consumers branded products especially from countries such as China, Japan, Korea, Taiwan and USA.
The campaign will see synergies between 11street and three global e-commerce players â its parent company, 11street Korea; UiTOX from Taiwan; and WorldFront from Australia, which brings with it a large variety of popular overseas products.
Kick starting from March 11, 2017, the âShop The Worldâ campaign willÂ run until April 18, 2017.
Wong Siew Lai, vice president of marketing communications, 11street, shared that the objective of the campaign is to satiate the growing consumersâ demands for greater product variety and renowned global brands online with enticing deals and promotions.
âToday, 11street has close to 10 million products listed on our platform and as a matter of fact, more than half of them are popular cross-border products and international brands. We want consumers to be able to shop the world without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,â added Wong.
âWe have over one million products including many bestselling brands across all of 11streetâs categories available for this campaign, and we plan to increase our product count on 11street to threeÂ million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11streetâs Â campaign,â said Ben Powles, CEO of WorldFront.