100 Most staff battle for LG’s curved monitor

LG is using the viral power of a popular media for its latest foray into social media marketing.To push its new curved monitor, the electronics company has partnered with pop culture magazine 100 Most, to roll out an amusing viral video, featuring real 100 Most fighting for the new LG TV by using witty tricks to convince their boss.https://vimeo.com/118873618The four minute spot, created by Secret Tour Hong Kong and 100 Most, is the first trial for the electronic brand to leverage the popularity of the famed media, where the product's features are blended into an engaging story line. "100 Most has its own language to communicate with readers and is one of the most favoured magazines in town which has a strong presence on social media,” said Stephen Chung, founder at Secret Tour Hong Kong. “Sophisticated audiences pay attention on comments. They are creative enough to add to the campaign, like editing snapshots from the video, elaborating and interpreting the story in their own ways. “Entertaining content can help spark up conversations around the video and the product. It prolongs the viral effect of the commercial and keeps the video simmering.”Credit:Client: LG Hong Kong (Rico Wong, Stephanie Chan, Nicole Wong)Agency: Secret Tour Hong KongCreative Director: Jennifer Yip and Stephen ChungSenior Art Director: Susan ChanArt Director: Chloe NgAssociate Art Director: Hazel WongCopywriter: Jay NgVideo Production: 100most