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10 buzzwords marketers use to describe themselves

In this industry we love using buzzwords to describe campaigns or the next big initiative – think #bigdata #innovation #omnichannel.

But have you thought about the words you as marketers use to describe yourselves?

Well LinkedIn, the world’s largest professional network, has done a quick analysis of the top most overused buzzwords in LinkedIn profiles of marketers in Asia Pacific. LinkedIn analyzed the profile summaries of marketers in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand and Singapore to compile the list.

The list reveals “creative”, “passionate” and “strategic” as the most overused buzzwords amongst marketers in the region, while other offenders include “successful”, “motivated” and “innovative”.

The top ten buzzwords in the LinkedIn profiles of Asia Pacific-based marketers for 2016 are:

  1. Creative
  2. Passionate
  3. Strategic
  4. Successful
  5. Motivated
  6. Driven
  7. Leadership
  8. Innovative
  9. Track record
  10. Dynamic

Roger Pua, Linkedin’s senior director of corporate communications for Asia Pacific said:“Actions speak louder than words. Instead of building their LinkedIn profiles with overused buzzwords, we encourage our members to think about how they can stand out from the crowd and differentiate themselves, such as substantiating their work and achievements with concrete examples such as awards, presentations, research papers, and so forth.”

Remember too, that a picture says a thousand words, so let’s put an end to tired and overused buzzwords.

LinkedIn is also encouraging professionals to think about the terms and phrases they use in their profile summary and take the time to rejuvenate their LinkedIn profile.

Here are some tips from the team for those looking to create their perfect profile:

  1. Stand out from the crowd – Your summary is the first thing people look at after your profile picture. You may know you’re capable of demonstrating ‘leadership’ with a ‘great track record’ but too many buzzwords make it hard for your profile to stand out. Use examples of your experience, focus on how you’ve demonstrated leadership with specific examples and highlight those great results with real numbers.
  2. A picture is worth a thousand words: Instead of saying you’re ‘creative’, why not show people by including presentations, design work and projects you take pride in? Remember, you’ve only got five to ten seconds to impress.
  3. Share views and news: So you have ‘extensive experience and great communication skills’? Tell the world by publishing a post on LinkedIn. By offering your opinions on industry matters, you’re positioning yourself as a thought leader and sharing your knowledge.
  4. Get to know people like you: If you want to show you are ‘motivated’ about succeeding in your industry, join a group. Share your thoughts on news or articles to show you care about the sector and widen your network. Members who are active in groups get 15x more profile views than members who don’t take part.
  5. Recommend a friend: If you think someone’s ‘exceptional’, why not say it? Spend time writing meaningful recommendations using specific examples. Not only does this show you really know them, it also means they are more likely to return the favour. A couple of glowing recommendations are worth a hundred buzzwords.

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