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1-Altitude hires PR agency

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Dining and entertainment venue 1-Altitude has appointed Heat Branding as its PR agency. Heat Branding will offer marketing and branding services to 1- Altitude and strengthen the brand’s position in the Singapore market.Heading into 2014, the first quarter of the year for the venue will be packed with events such as Stellar’s participation in Savour 2014 and World Gourmet Summit 2014. Heat will also assist in promoting the group’s event and wedding division with special focus on weddings in the first quarter.The appointment is for a period of six months and is only for the Singapore market. The agency was appointed following a pitch. Previously, the account was held by Comms DNA and James Public Relations.“1-Altitude has undergone tremendous changes and has now geared itself up for the future. We not only have a sound management team that ensures great concepts, food and service, but we also provide some of the best entertainment in town,” Joseph Ong, director of One Rochestor Group, managers of the 1- Altitude portfolio, said.“With a diverse portfolio of successful business units, the 1-Altitude brands represent the ultimate in F&B, nightlife and iconic destinations. We look forward to elevating the entire group to the next level from brand recognition to consumer traction and sustainability,” Honey Lee, managing director of HEAT Branding added.The 1-Altitude portfolio includes 1-Altitude Bar and Gallery , fine dining restaurant Stellar, weddings and events plus new concepts for 2014 which consists of a chic tiny bar on the ground level in Raffles Place “A.L.T café.bar” and a new premium VIP club “Club Altimate” on the 61st level.

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