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Club Med

【视频】 Club Med推出全球性宣传战役诠释全新品牌定位

法国旅游度假连锁集团Club Med地中海俱乐部在中国开启「在这里,精彩你(Amazing you)」品牌宣传战役,重塑其「全球度假村,一价享精彩」的经典品牌定位。

该宣传战役包括了1部品牌宣言影片、3支核心服务短片、以及进一步介绍其「一价全包」所含服务的9个「精彩体验」 小视频,结合传统和线上社交媒体平台共同推广。

由Fred & Farid巴黎为其制作的品牌宣言影片从女性心理切入,以吸引作为家庭旅行安排主导者的女性受众。

除品牌宣言之外还包括3个25秒的短片,以展示 Club Med地中海俱乐部最核心的服务类别;以及 9 个小视频,以生动、直接、真实的方式展现其特色「精彩体验」服务。

此次全球性宣传战役于2月在法国开启,3月登陆中国,并会继续扩展到澳大利亚、美国等市场。

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