Tehbotol Sosro has released a new spot in light of Indonesia’s Independence Day. The video was conceptualised by creative agency, Flock, and showcases Indonesia’s diverse cultures. This was in a bid to celebrate and remind a country of the country’s unity.
The video tells the story about Indonesia as a country, with a range of languages, religions, and ethnicities. The video stresses that apart from local ethnicity, Indonesia is also comprised of Chinese-Indonesian and a few Western ethnicities. The spot asks viewers to forget their differences and remember the nation’s official motto “Bhinneka Tunggal Ika” – a phrase that translates to “Unity in Diversity”.
Since its posting on 14 August 2017, the spot garnered 1,710,286 views on YouTube at the time of writing.
“The video talks about the issue in Indonesia, which are mostly about politics, race, and religion. These are things that can often make people feel very divided. For this reason, we thought it would be nice to instead discuss how we can be more unified on our Independence Day,” Ronny Jatnika, marketing leader at Tehbotol Sosro, said.